Wir bitten um Verständnis, dass es aufgrund der aktuellen Situation zu Verzögerungen bei der Auslieferung kommt.

Leon Schiffman / Leslie Kanuk

Consumer Behavior, Global Edition

Edition 11

Consumer Behavior, Global Edition

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Print-Ausgabe (das gedruckte Buch) Was ist das?

Best.Nr.
978-0-2737-8713-6
Umfang
496 Seiten
Erschienen am
15.05.2014
Sprache
Englisch
Lieferzeit
Innerhalb von 3 bis 5 Tagen
Versandkosten
Versandkostenfrei nach Deutschland und in die Schweiz
€ 59,84
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For undergraduate and graduate consumer behavior courses.

 

The text that set the standard for consumer behavior study.

 

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.



For undergraduate and graduate consumer behavior courses.

 

The text that set the standard for consumer behavior study.

 

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

 

MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning.

 

Please note that the product you are purchasing does not include MyMarketingLab.

 

MyMarketingLab

 

Join over 11 million students benefiting from Pearson MyLabs.

This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab.

 

These are the steps you need to take:

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Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.

2.  Check whether an access card has been included with the book at a reduced cost

If it has, it will be on the inside back cover of the book.

3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273787419)

4.  If your lecturer is using the MyLab and you would like to purchase the product...

Go to www.MyMarketingLab.com to buy access to this interactive study programme.

 

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